AUDI_Chrome Worlds Campaign
Direction
art Direction
CGI / digital production
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Disciplines.
Agency: Territory
Creative Director: Sascha Voit
Agency Lead: Ben Kraus
Music Production: Jiannis Niemann, David Sommer
about the project
For this project I conceptualized the Chrome Worlds universe for a signature artist collaboration with Audi Germany, aiming to build a visual aesthetic that is very different from traditional automotive content.
Across a focused six-week production, I worked closely with Territory to bring this vision to life. From the initial 3D world-building to the final bespoke sound design, I handled the entire digital production of the assets.
The partnership centered around four hero assets released as shared social posts, allowing my artistic signature to lead the brand’s digital narrative. These visuals also expanded into the physical world, appearing as immersive Out-of-Home installations throughout major German airports.
This project was a true creative fusion that turned a commercial campaign into a stand-out artistic experience.01_Exterieur-Design Asset
03_Infotainment Asset
04_Fahrerassistenzsysteme Asset
02_Komfort Asset