about the project

This project focused on creating dynamic, fully CGI driving footage designed for use across a large-scale campaign.

The goal was to develop a versatile set of visuals that could work seamlessly across both TV and social, balancing high-end image quality with the flexibility required for different formats and platforms.

I was brought on as a creative and technical partner to develop the visual direction of the CGI driving shots and execute the digital production. This included style development, building environments and designing shots with a strong focus on movement, pacing, and cinematic composition.