about the project

This project was created to introduce the Audi F1 program with distinct, on-brand visuals, designed to cut through and establish a strong first impression. The goal was to develop a unique look that feels both premium and progressive.

I was responsible for the full end-to-end production, from initial concept and style development through CGI and 3D production, to the final edit and post-production workflow. The process was built around flexibility and speed, allowing for the creation of multiple assets while maintaining a consistent visual language.

The launch piece announcing the livery reveal of the Audi F1 car generated strong engagement across social platforms reaching over 10 Million views on Instagram. In addition, a range of supporting visuals was developed for sponsor communication and campaign extensions.